AVANT-GARDE RAPPER Y-LOVE TAKES HIP HOP ON NEW JOURNEY:
Modular Moods recording artist breaks the mold

New York, NY, January 9, 2008 - Since the inception of hip hop in the 1970s, there have been leaders who have taken the genre to new levels and those who have followed. Brooklyn's own Y-Love is one such leader and his new album "This is Babylon" proves that droves will soon be clamoring to follow in kind.

Y-Love (né Yitz Jordan) is part of the new guard of hip hop revolutionaries. Describing his style as "global hip hop," Y-Love seamlessly intertwines English, Arabic, Hebrew, Latin and ancient Aramaic. He combines ethereal scripture with gritty social consciousness, reflecting his own life-changing conversion to Hasidism.

Y-Love represents a revolutionary new brand of hip-hop, where the music is no longer just about your block, but about your role as a citizen of the world. Having graced the stage with luminaries as varied and respected as Lou Reed, DJ Spooky, Hadag Nachash, Matisyahu, Steinski, and Immortal Technique, Y-Love has proven himself as a formidable presence in the world of hip hop. His album, "This is Babylon," is set for release in April 2008 on Modular Moods/Craig'N'Co/Fontana/Universal. The record boasts stand-out electric dance tracks like "Bring It On Down" and politically supercharged anthems such as "6000," with production by Jake Break, who brings a Parliment/Outkast-esque vibe to the project.

Based in Brooklyn, NY, Modular Moods (and its sister company Shemspeed) are the perfect home for an artist such as Y-Love. The label is globally conscious, working with some of the most talked about Jewish and Muslim acts. Other acts on its roster include Smadar, Yuri Lane, Kosha Dillz, and C Rayz Walz. The company's (and indeed Y-Love's) M.O. is promoting religious and racial tolerance through music. With each word he spits in the tongue of ancient Babylon, Y-Love breathes new life into hip-hop, one beat at a time.

Y-Love has been building a buzz amongst hip hop and world music enthusiasts alike. Called "the scene's next crossover success"by the Jerusalem Post, 2008 will prove that all the world is Y-Love's Babylon.

For more information, please contact Erin Burke at (917) 689 4975 or erinburkerpr@aol.com

 Please find an exclusive link to the full album: http://modularmoods.com/YLoveAlbumTemporaryLink.html